Lanre DaSilva Ajayi stepped into the Nigerian fashion industry in 2005, with something different and for the past ten years, the founder LDA Couture has evolved to being a force to be reckoned with when it comes to fashion, both home and abroad with her unique designs.
She explained the direct communication link created by social media platforms has been of great advantage and also it has also influenced the creative output of designers.
She added that the social media especially Instagram has had a tremendous impact on the fashion industry especially in Nigeria.
She cited the example of someone she knows, who doesn’t have any store or anything but she’s making great sales using Instagram to buttress the extent to which Instagram, social media, digital marketing has gone, by bringing the consumer and the supplier together as one, if there’s good communication.
She added that communication is key, when you target your audience, you know who will like your designs and know who wants to buy and who doesn’t.
