Users of the Fero Mobile brand in Nigeria are in for a shock as this week will be the last week of operations for the Fero brand in Nigeria.
The shocking development came after report of abysmal performance of the Fero mobile devices in Nigeria.
A source close to the parent company of the brand, Midcom Group, reacted by telling newsmen that “The company has packed up its Nigerian operations. A memo to this effect was passed to all staff last week and we all are in the know about this, although it is a painful but we have to move on.”
When further asked what really was the contention in the withdrawal from the Nigerian market, after hitting it big.. he said “We managed our Nigerian operations well but I think it wasn’t a market friendly atmosphere. We had challenges bothering on market bad debts by major retailers.”
Efforts to reach the marketing manager of Fero Mobile proved abortive
as he refused to pick his calls or respond to text messages.
